Accelerated General Management Programme - IIM Ahmedabad
- Duration
1 Year
- Batch
16
- Mode
Blended Learning (Virtual Classroom + Campus)
- Commencement Date
April 23, 2025
- Application Closure Date
Closed
- Session Timing
Saturday and Sunday, 10:00 AM to 1:00 PM
Programme Overview
In the current era of digitalization, organizations need effective, profitable digital and social marketing strategies to enhance their reach and profitability. Digital and social media marketing have become essential elements of these strategies. From search engines, websites, Facebook, Instagram, LinkedIn, and YouTube to blogs, forums, Pinterest, and Snapchat, digital platforms have dominated the marketing and advertising landscape. While most major brands have a robust digital and social media presence, start-ups, SMEs, and even individuals are beginning to build their own brand presence online. The importance of digital and social media in modern marketing efforts can no longer be ignored. It’s an integral component of almost all successful marketing strategies.
With this increasing emphasis on integrated digital and social media strategies, there is an irrefutable need for marketing professionals and organizations to have end-to-end expertise in these areas. Through case studies, simulations, interactive sessions, hands-on learning, and class exercises, participants will learn best practices and develop the skills to connect business objectives with digital and social media strategies, platforms, and tactics.
Admission Criteria
Eligibility & Selection
- Working managers with an experience profile of five years or more, ideally up to 10 years. The candidates should be graduates/postgraduates in any discipline with 50% or more marks.
- Participants would be selected based on an assessment of their work experience, academic background and motivation to do the programme as demonstrated in the application form.
Evaluation Methodology
IIM Ahmedabad shall carry out the evaluation required for certification.
Participants are evaluated based on assignments, quizzes, and examinations for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U). A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd U for academic indiscipline wherein Academic Indiscipline includes cheating/copying/plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issues during the programme.
- If a participant gets 4th U for under-performance.
- If a participant gets 1 U for academic indiscipline and 3 Us for under-performance.
- The norms of the programme require a participant to attend at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
About IIM Ahmedabad
The Indian Institute of Management Ahmedabad (IIMA) is a premier global management institute, renowned for its excellence in management education. Over its 60 years of existence, IIMA has been recognized for its exemplary contributions to scholarship, practice, and policy through distinctive teaching, high-quality research, and nurturing future leaders. The institute supports industry, government, and social enterprises, creating a progressive impact on society.
Founded in 1961 through a collaborative initiative by the government, industry, and international academia, IIMA has expanded its global footprint. Today, it has a network of nearly 80 top international institutions and a presence in Dubai. Its eminent faculty and over 45,000 alumni, who hold influential positions worldwide, further contribute to its global recognition.
The flagship two-year Post Graduate Programme in Management (PGP) is ranked 39th in the FT Masters in Management Ranking 2024, while the one-year Post Graduate Programme in Management for Executives (PGPX) is ranked 41st in the FT Global MBA Ranking 2024. The institute is ranked first in the India Rankings 2024 (NIRF, Management Category) and has been No. 1 for five consecutive years. IIMA also ranks No. 1 in the Eduniversal Best Masters Ranking in Agribusiness/Food Industry Management 2024 for its two-year Post Graduate Programme in Food and Agri-business Management (PGP-FABM).
- 1 st NIRF India Ranking 2024
Programme Highlights
Certificate of Completion from IIM Ahmedabad
IIMA Alumni Status**subject to fulfilling evaluation criteria and all the T&C of the programme
Intensive Capstone Project
3 Campus Visits covering 12 Days On-Campus
Peer Networking and Learning Opportunities Across Various Industries
Acquire New-Age Management Skills to make strategic and managerial decisions
Admission Process
- 1
Eligibility of Applicant
- 2
Application Submission
- 3
Screening & Shortlisting
- 4
Admission & Fee Payment
- 5
Book your Seat
Unleash the benefits that await you with Jaro Value adds.
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Syllabus Breakdown
- Pedagogies of Learning
- Quantitative Decision Making
- Managerial Computing
- Financial Reporting and Analysis
- Microeconomic Analysis and Policies
- Marketing Management
- Developing Human Resources
- Managerial Communication
- Organizational Behaviour
- Organization Dynamics
- Managing Cost and Control
- Managing Information Systems
- Economic Environment and Policies
- Operations Management
- The Social Media and Communicating Corporate Reputation
- Legal Aspects of Business
- Retail Management and CRM
- Business to Business Marketing
- Performance Appraisal & Rewards
- Leadership: Behavior, Motivation and Performance
- Corporate Finance
- Advertising & Sales Promotion
- Competitive Strategies for Growth
- Business Analytics and Big Data
- Corporate Strategy and Innovation
- Business Analytics and Big Data
- Corporate Strategy and Innovation
- Digital Marketing
- Managing Negotiations
- Environment, Sustainability and Corporate Governance
- Capstone
Programme Structure
- The fees mentioned above are exclusive of GST. *GST will be charged extra on these components, at present, it is @18%.
- Any change in any of the applicable taxes during the tenure of the programme will have to be borne by the participants.
- Boarding and lodging during the campus visit are provided by IIMA.
Application Fee (Non-refundable)
INR 2,000/-* + GSTTotal Programme Fee (Exclusive of Application Fee)
INR 8,00,000/-* + GSTInstallment Pattern
- The fees mentioned above are exclusive of GST. *GST will be charged extra on these components, at present, it is @18%.
- Any change in any of the applicable taxes during the tenure of the programme will have to be borne by the participants.
- Boarding and lodging during the campus visit are provided by IIMA.
Initial Payment
INR 2,00,000/- +GST (As per the offer letter)1st Instalment
INR 2,00,000/- +GST (August 10, 2025)2nd Instalment
INR 2,00,000/- +GST (November 10, 2025)3rd Instalment
INR 2,00,000/- +GST (February 10, 2026)Earn a Career Certificate
At the end of the Programme, eligible participants will receive a Certificate of Completion (CoC) of the Programme from IIM Ahmedabad subject to the assessment and attendance criteria being fulfilled.
Programme Co-Chair
#YouInspireUs
The Jaro Advantage
Learning Support
- Unparalleled career guidance and support
- Dedicated student support
- Immersive and lifelong learning experiences
Doubt Resolution
- Learn from the best-suited academic, faculty, and industry mentors
- Be a part of discussions and forums for enhanced learning
- Leverage peer-to-peer learning experience
Networking
- Alumni Network of 3,50,000+ Professionals
- Access to alumni events & other benefits
- Stay up to date with the latest insights from your alma mater
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Start Referring Today! Start Referring Today!Frequently Asked Questions
Yes, students will get an Alumni Status of IIM Ahmedabad. Students who are attending IIM Ahmedabad- Accelerated General Management Programme will have to attend for a total of 21 days in one or more programme in order to be eligible for alumni status and alumni identity card, both of which will be awarded as per the prevailing institute policy.
- To give an opportunity to senior and middle managers in large corporates to learn key management concepts, paradigms, and theories.
- To understand how management functions contribute to effective decision-making, leadership, and strategy development.
- To develop skills in strategic decision-making, organizational design, change management, implementing strategies, M&As, operational strategies, and managing public, media, and government interfaces.
IIM Ahmedabad shall carry out the evaluation required for certification.
Participants are evaluated based on assignments, quizzes, and examinations for all the courses. Participants will be given any one of the following grades: “Satisfactory Plus” (S+); “Satisfactory” (S); “Unsatisfactory” (U). A participant will be asked to leave the programme and the fees will then be forfeited in any of the following cases:
- If a participant gets 2nd U for academic indiscipline wherein Academic Indiscipline includes cheating/copying/plagiarism in assignments and examinations and facilitating cheating in any way or is found having integrity issues during the programme.
- If a participant gets 4th U for under-performance.
- If a participant gets 1 U for academic indiscipline and 3 Us for under-performance.
- The norms of the programme require a participant to attend at least 80% of attendance to become eligible to receive the certificate, failing which a participant won’t be awarded the certificate.
